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    PO Box 414229 Dubai | UAE
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  • twofour54 Media Zone
    Yas Island, Yas Creative Hub
    PO Box 769917 Abu Dhabi | UAE
    +971 2 4012833
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Abu Dhabi Executive Council

Abu Dhabi
Plan

Case Study
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The Client
Abu Dhabi Executive Council is the local executive authority of the Emirate of Abu Dhabi.
It assists the Ruler to carry out his duties and powers, through regular meetings to set the Emirate’s general policy, set development plans and supervise its execution, authorize projects laws and decrees before submitting them to the Ruler, supervise work flow in departments, local entities, and coordinate among them, to achieve general well-being of the country.
Our Services
Briefing development & strategy
Creative concept
Campaign development
Full service production & post production
Awards
Deauville Green Awards | 2018
Winner Silver Category Housing & Town Planning
Cannes Corporate Media & TV Awards | 2017
Winner Silver Dolphin Award Corporate Image Film
The Task
Creative development and production of an engaging and informative corporate film featuring the key objectives of the Abu Dhabi five year plan.
The Emirates Plan reflects the vision to continue to create a confident, secure society and to build a sustainable, open and globally competitive economy. This story is narrated through the eyes of a multiple children discovering how their family and neighborhood live a great life in Abu Dhabi, benefitting and embracing the Emirates Plan.
Based on entertaining and charming daily life scenarios we follow the journey through the perspective of our young protagonists.
These films demonstrate how easy and beneficial the plan is - that even a child can understand its values - covering a wide target audience of various family members and age groups.
The Film
Play Button Play Button
English | Arabic
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