Double Exposure Productions

To discover how we could work together, just send us an email.

DXP Dubai
530 Saaha Office B
Souk Al Bahar, Downtown Dubai
PO Box 414229 Dubai | UAE

+971 4 4272119
DXP Abu Dhabi
twofour54 Media Zone
Yas Island, Yas Creative Hub
PO Box 769917 Abu Dhabi | UAE

+971 2 4012833

Office Hours: Mon–Fri 9am–6pm
contact@dxp.ae

Ministry of Health & Prevention UAE

Time to Care

Case Study

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The Client

Ministry of Health & Prevention UAE key goals are to enhance community health by providing comprehensive, innovative, and fair healthcare services as per international standards.

MOH wanted to change the perceptions of the Emirati community in general & the Emirati youth specifically about Nursing and to encourage them to consider Nursing as a profession.

Our Services

Briefing development & strategy
Creative concept
Campaign development
Full service production & post production
Media planning & distribution (TV, cinema, OOH, online, social media & influencers)
Result monitoring & evaluation

Awards

Cannes Corporate Media & TV Awards | 2019
Winner Gold Dolphin Award
Winner Black Dolphin Award Best Music
New York Festivals Advertising Awards | 2019
Shortlisted in 3 categories

The Task

Development of a brand and social media campaign to promote nursing as a career path.

The objective of this is to create the rush for the viewer to take a decision on joining and becoming a nurse. The applications exceeded expectations with more than 400% beyond target, reaching all areas of the UAE due to targeted marketing strategy.

The Film

English | Arabic

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